Businesses around the world offer a wide range of products to enhance user experience and have begun to migrate from the physical world of handing out leaflets, printing advertisements and hanging billboards on the mobile realm.
Sometimes you might be thinking that your business doesn’t need a mobile app to sell products in customers and maybe that has been the case in past. But if you want to prepare for the future and start seeing the massive benefits you will need a mobile app.
Following are a few benefits of developing a mobile application,
1. Provide more value to your customers
In business, you offer a product and the market open their wallets with their demands. You with your employee can nail down the best way to encourage more of these wallet opening engagements from your customers. You can increase their interaction with your business to promote sales but you also want to provide a level of value for your customer that they can’t get anywhere else.
On the way to do this is to create a loyalty program within your mobile app. The more customers interact with your business and product, the more points they collect which can, in turn, be used for great deals on the product they already know they want.
2. Build a strong bond
One of the most important things a mobile app offers to customers is awareness and communication of your brand. With a regular interaction with your target market, you can foster trust.
The more your audience trusts you, the more likely they will be listening to later sales pitches and even commit to your brand. With a mobile app, you can demonstrate to your users why they should trust you by showing what your brand stands for.
3. Connect better with customer
Customer service is just not about face to face communication between smiling sales associates and customers anymore. Since billions of people now have high-powered mobile devices in their hands all the times, the true game changer in customer service is now mobile apps.
With a mobile presence, you will always know you’re presenting to the customer with an interface geared especially to provide them with the best experience of studying and deciding whether they want to buy your product.
You might also like to read: How to improve the customer experience (CX)?
4. Boost profits
With an increase in customer satisfaction, sales also increase. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they are being treated.
The more interested and please people become with your product and business, the greater customer demands will grow. You should have a website with a respective design that can adapt to any of the various mobile devices. This eliminates the necessity of having a frustrating, secondary mobile site to manage. But if you launch a mobile app in addition to your responsive website, you will boost sales while enhancing customer experience.
Other benefits of a mobile app
The other benefit of a mobile app that needs to be considered while adopting a mobile app strategy to encourage more customer engagement and satisfaction.
The other benefits include,
1. Inform users about new products and offers
2. Sand out from the competition
3. Reach out to younger demographics
4. Sync user email and social media accounts
And if you structure it correctly, you can receive a ton of analytics on exactly how people interact with your app.
A mobile app is a sure way of securing a strong presence in your industry. Instead of being some abstract concept of a brand your customer appreciates, your brand will be right in their pocket.
About the author: Nilesh Shah
The author of this article is working with Accely, providing customers flexible, rapidly deployed, end-to-end Enterprise Resource Planning, Mobility Solutions, E-Commerce and Business Analytics solutions through the SAP suite of applications and other leading technologies.