There are many ways in which marketing and sales can come together to achieve something amazing for the greater good of the company as a whole. Sales teams and marketing teams often have a frayed relationship at best, but it’s critical for the growth of the organization that both the marketing department and the sales department put their heads together and work in sync. This article will briefly touch on four ways in which sales and marketing teams can work together for the benefit of their organization as a whole.
How Can Sales and Marketing Work Together?
Achieve Greater Understanding of the Customer
Salespeople spend most, if not all, of their time engaging with customers, and therefore understand the challenges faced by customers, their needs and wants, and they know how to deliver on these desires. This means that the sales team is able to provide unique insight to the marketing team that would be most appealing to customers.
Marketing Can Help Attract Leads for Sales
When sales and marketing work together, they can build a strategy to easily transport the customer through the entire buying cycle. The marketing department of an organization is able to ‘’warm up’’ customers and gain their attraction and interest, and then the sales team can take over and turn these leads into long-term customers by gaining their overall trust.
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Marketing Can Nurture Cold Leads
A great way for marketing and sales departments to work together is for sales departments to handle the easier, more promising prospects, while the marketing department handles the more challenging leads. The marketing department is able to, for example, launch a specialized prospect nurturing campaign to make sure that cold leads do not easily slip away, ensuring that more conversions are made.
Feedback is Critical
It always helps a great deal to receive constructive feedback and criticism from fellow colleagues. The marketing and sales departments of a company can provide one another with valuable feedback in order to improve strategy and overall performance. The feedback received from either department can be used to adjust marketing strategies as well as sales strategies in order to increase lead generation and conversions.
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Using Sales Tracking Software to Help Marketing and Sales Departments
When marketing departments and sales teams put their heads together in order to improve a company’s performance, it’s important to have software that supports this endeavor. Effective sales tracking software provides clear visibility into all sales operations, as well as market feedback about the status and effectiveness of sales marketing. SalesQ sales tracking software enables its users to efficiently monitor and manage all sales activities. This cloud-based solution enables its users to improve accountability and productivity by optimizing the sales process and nudging users to complete their assigned tasks on time. It also provides competitor analysis, which allows both sales teams and marketing teams to retrieve competitor data logged from market observations, and it allows decision-makers to design new sales strategies.
Darrent is a digital marketer, tech enthusiast & blogger.