A mobile device has evolved from just a communication tool to a highly effective business tool over the years. As technology is advancing at lightning speed, with that people are getting more addicted to mobile phones, tablets and other smart devices. The importance of mobile apps in business has climbed the ladder to the top rapidly in the past few years. Mobile device changed the way businesses work. High-speed data access and excellent user experience are the key to the high growth. Mobile apps made it easier for users to get any business information at their fingertips and stay connected to their favorite brands. This is the reason why a lot of businesses are taking their presence to mobile platforms.
Mobile applications have become an essential part of everyone’s life and they continue to change the way people interact with each other. For business organizations mobility is important for meeting the growing demands of customers as well as the employees.
The mobile app market has reached close to $50 billion in revenue according to a study report. Irrespective of the huge number, the app market is still in early stages and has plenty to offer. Every business owner, small or big must own up to the fact that with the current rate of technology adoption, no business should be marketed offline alone. Today, mobile apps are more effective than ever and brings more benefits. Owners of small businesses must adapt technology trends and stand to gain by developing mobile app for their business.
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However, before a business jumps into the ocean of mobility, they should consider that business apps are not always for selling products or services. Businesses can use a mobile app for various purposes. If you are into retail business, a mobile app can be very helpful for sales. If you are into telecom business, an app can be helpful for customer engagement & support. An app can help your users understand your offerings and benefits more.
Here are few business benefits of mobile app development,
1. Improved efficiency
Since the mobile app is developed considering your business needs it acts like a comprehensive device performing diverse functions and remove the requirement of multiple apps. Also as this app is tailored to suit your working style, it enhances the employee productivity and in turn business return on investment.
2. High Scalability
In the event of your business growing, mobile apps are scalable and can handle the load. Customized business apps are built keeping in mind all the parameters and can be scaled when need arises.
3. Secure Your Data
Customized business apps are made solely for your business and can strengthen your data security, as relevant security measures are taken according to your business needs while app development.
4. Integrates With Existing Software
Mobile apps are built taking into consideration your current business software, so it can integrate well and functions without any error.
5. Easy to Maintain
By using regular apps for your daily business operations, you are risking yourself at the helm of an unknown mobile developer. If the developer discontinued for some reason, then you are left to find a new app and discontinue your current operations. By building a custom mobile app, you get its complete control and don’t have to depend on others for anything.
6. Facilitates New Client Data Retrieval
Adding simple forms and surveys in the custom mobile app can help you get the required client information. Apart from being a discreet way of collecting information, it also saves the time of clients and employees, as they don’t have to physically submit the documents.
7. Provides Real-Time Project Access
With a mobile app, you can easily access to all your work documents while travelling. Having a customized app for your business, you can easily synchronize your phone with your desktop and have access to all your work document, tasks and calendars, etc. Also, retrieving brochures and contracts which can be shared with your clients becomes easy with custom business apps. This can help you gain more access to what are the project developments.
9. Easy in Project Management
Mobile apps can be installed to keep a real-time check on your project progress and deadlines. Updates can be sent after completion of each phase of the project and maintain the billing cycle for each stage of the project.
10. Record Digital Files for Accountability
For ideas and thoughts related to your customer, one can easily capture them on the phone. These recordings can then be directly stored in secure locations and can be accessed by only authorized staff. This can help in improving accountability and also serve customers better.
A mobile app is a sure way of securing a strong presence in your industry. Instead of being some abstract concept of a brand your customer appreciates, your brand will be right in their pocket.
About the Author: Nilesh Shah
The author of this article is working with Accely, providing customers flexible, rapidly deployed, end-to-end Enterprise Resource Planning, Mobility Solutions, E-Commerce and Business Analytics solutions through the SAP suite of applications and other leading technologies.
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Darrent is a digital marketer, tech enthusiast & blogger.