In this article, we’ll go through some of the social media trends that we can expect in the upcoming years. Some of them are already here, and growing slowly, but aren’t at full hype.
The Next Age Of Data
Brands will concentrate on being more accountable about using the right data and data transparency.
Return On Investment (ROI)
Brands will focus more on ROI, this will drive up social and PR budgets.
PR And Marketing Integration
Marketing and PR integrations are already in social media trends, it is likely to increase in the coming years.
Enterprise businesses will focus on data maturity.
The Technology Revelation
AI For Everyone
Companies will embrace artificial intelligence.
Now See Hear
Multimedia search will shake-up marketing.
Expect AR/VR to make an impact if want to stay current with the social media trends in future.
Don’t Cross The Streams
Streaming will change the marketing landscape.
The Self Adoration Society
Big Little Ideas
Micro influencers and entrepreneurs will take over.
According to the expected social media trends Gen Z will change how we market.
Want To Ride My Buying Cycle
Social will take on all aspects of the buying cycle.
Doing It On Purpose!
How brand purpose and social activism will be key in the coming years.
More and more businesses will be promoting themselves with live videos and stories.
Content that last for only 24 hours highlights the urgency of an offer, this type of contents will be used more to incentivize buyers.
More Effective Communication
Non Celeberity Influencer Marketing
Utilizing non-celebrity influencers continues to engage customers through relatable content.
Businesses are learning to be more transparent with their customers as it’s easier for customers to share their opinions.
Marketing over direct messages is increasing in popularity as they become more user-friendly and improves customer experience.
Influencers Become Entreprenour
Social influencers will turn their personal brand into full-fledged business ventures to harness their reach and turn their social media success into profitable revenue streams.
Disclosure Of Sponsored Content
The proper disclosure of sponsored content and new regulation rules will play a major part in the professionalization of the influencer marketing industry in coming years.
More influencers will use podcasts to increase their reach and share more intimate and personal thoughts and advice with their audience.
Darrent is a digital marketer, tech enthusiast & blogger.