Just like any other marketing platform, social media marketing requires sustained, persistent effort to build success. Which can be quite overwhelming at times and one need to follow some basic rules to stay on top of social media communication. Here are our top 10 tips to master the art of social media marketing:
Optimize your profiles
Use a meaningful avatar that expresses your personality and is optimized for viewing on social media. Do not use a logo, try using a headshot. Write an informative, interesting bio with catchy keywords for your area of expertise.
Determine goals and objectives
Set specific objectives and use measurable KPI’s (Key Performance Indicators) to determine success and ROI (Return on investment).
Keep your bio, avatar and username consistent across all your social media channels so people will recognize you and be able to mention you easily.
Feed the content monster
Curate great content to share with people who follow you. Limit your topics to three of four and sprinkle in topics that interest you. This will help people know why they should follow you as well as what you’re interested in to find common ground.
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Be a multi-faced jewel
Don’t get locked into the one dimensional loop by sharing only content related to your business or personal opinions. There can be many other sides, let people get to know the real you by presenting a full picture.
Video’s are currently one of the most popular and easily consumable type of content. That’s why almost all social media channels now a days offer native video uploading feature and maximum reach.
Create a content plan and calendar
Research on optimal dates and times for posting. Vary your content type with different CTA’s (call to actions) and schedule your content ahead of time.
Power you social with positivity
Studies show that people love social media accounts that motivate and inspire others. Save your drama for your mama. People are always listening and lurking on social media.
Answer question and comments
Respond to comments and be as helpful as possible to your social media network. Once your followers grow to a great number this becomes a challenge but it’s a high level problem to handle.
Pass the reshare test
Everything you create and share should be interesting, entertaining, or informative. Think to yourself; is this worthy of being reshared? Your social media isn’t just about you.
Build a reciprocal network
Social media networking works best when you build great karma by sharing other people’s content. When you share, you are building your relationship with others by saying “you’re content is great and I’m risking my reputation by sharing it for you. Many times without asking, because you have done the same for them. Pre-lead your karma by being generous.
Ride the trends
Leave some room in your social calendar to cover trending topics. Follow popular hashtags, topic trends, or holidays by sharing content that fits into them. This is a form of news jacking that helps more people find your content and builds your audience.
Don’t be afraid to ask questions. Everyone has an opinion, and social media culture empowers people to share it. Question posts get 100 percent more response than other standard social media posts.
This is the science that goes into The Art of Social Media. Test different titles, styles of posting, new platforms, and everything you do. Don’t listen to how others tell you to do things. – breaking the mold is where the magic lies for power users.
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Darrent is a digital marketer, tech enthusiast & blogger.