The Importance of Content Marketing

When it comes to marketing, content reigns supreme! According to the Content Marketing Institute, information marketing is “a marketing approach of developing and delivering valuable, relevant, and consistent content to attract and acquire a clearly defined audience — with the goal of driving lucrative customer action.” In other words, it is about assisting clients in making purchasing technologynesss.

Content marketing is the present – and future – of marketing

The crucial word here is “value.” Anyone can post piece after piece of content, clogging people’s inboxes or content streams, but content marketing is about strategically creating content (whether it’s an eye-catching infographic, viral video, or eBook) that helps potential clients learn about your company and recognize the value of your expertise.

If you have any doubts about the importance of content in digital marketing, consider this: according to a 2015 Ascend2 survey, more than 70% of marketers believe that providing relevant content is the most effective SEO approach.

You might also like to read: What to Look for When Hiring Good Content Marketers

There are hundreds of content kinds to employ in marketing, but understanding how to use them to effectively answer consumers’ inquiries is critical. The idea is to match the message to the most effective type of material in order to improve your overall approach.

The Top Ten Content Pieces Ideal for SEO

  • Blog posts (with regular updates and republishing)
  • Evergreen material and articles in abbreviated form: Ones with a picture every 75-100 words received twice as many social shares than articles with fewer photos.
  • Articles of a longer length
  • Galleries of photographs and artwork: Visual content is 40 times more likely to be shared on social media than other types of content. Comprehensive list of resources Interactive tools
  • Teasers for all categories
  • Guides with multiple pages
  • Infographics or visual data: Infographics are liked and shared on social media three times more than any other sort of material.
  • Video is preferred by four times as many customers over reading about a product.

Do you want to learn more about content marketing? Use our contact form to get in touch.

You might also like to read: 11 Advantages of Hiring a Content Creator for Your Business From Bangladesh


Shaon Shahnewaz

Shaon Shahnewaz is a digital marketer, tech enthusiast and blogger who enjoys reading and spending time with his kid. He lives in Dhaka, Bangladesh, and currently working as the Head of Marketing with M2SYS Technology - a global leader in e-Government solutions. You can reach Shahnewaz anytime via twitter @iamshahnewaz and say hello.

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