All businesses in spite of their sizes are using online marketing but they may not have the kind of online presence that attracts a great number of new customers. Whether you are a new entrepreneur or you already have an established business, you desire to generate referrals as well as new customers by increasing your online presence.
What does Online Presence mean?
An online presence is a total number of all the identities you have developed and interactions those identities have created and participated in, online. It comprises of social media accounts, websites and any other pages which show up when your business name is searched on google.
An online presence acts as your digital sales force. When fully optimized, it can increase the awareness of your brand and convert the digital interactions into actual clients, determined to have a better understanding by interacting with your business. Your online presence has the capacity to draw and retain interested prospects as well as customers to your multiple online channels. It may look difficult, but it shouldn’t be the case.
Enhancing your online presence does not occur immediately but is important for the future growth of your business because its what facilitates people to locate you, communicate with you, and also get to understand you better and also develop trust. Building your online presence can be a daunting task especially if you are unable to implement a systematic approach that simplifies and ensures you get the most out of your invested time You can also hire an SEO expert to guide you on the necessary steps you need to follow in in order to boost your online presence.
Below are the top tips to build and improve your online presence with SEO:
1. Optimize your website design
Your website design influences your SEO results. They have some similarities, that is, they tend to complement each other By turning your business website into one which is user-friendly and whose response is immediate, you can significantly obtain perfect SEO results. This requires to be applicable in all devices not just only your PC but you have to ensure everything is mobile responsive. Boring or nonresponsive websites tend to turn away most of the users, so you need to ensure your website is user-friendly and is responsive in order to draw and retain users.
2. Use social media
The use of social media is gaining popularity in all marketing sectors. A large number of people are now using various social media platforms and this has turned social media as one of the most important tools for online marketing. By utilizing social media, you will be in a position to generate more traffic as well as search results which occur inform of shares and likes. You should opt to increase your SEO results via social media as well as social media search engines.
3. Link building
Link building is very essential when it comes to SE° improvements. By having external sites linking to your main website, you can witness a rise in your online presence by having your pages or links accessible via the external sites. This can be classified as another means of sharing; you can boost your SEO presence by having your site linked to another website and it may be viewed as a reliable source.
4. Keep up with the trends
The Internet industry keeps on changing now and then. It is necessary to make use of all the latest trends in order to generate more traffic and enhance your online presence. Google latest trends such as AMP pages can help to achieve better website efficiency as well as convenience. Implementing them appropriately may help you to obtain ideal SEO results.
5. Local SEO
Lots of people prefer to get noticed on a large scale, but most people underrate the importance of local SEO. Word of mouth is one of the most influential forms of marketing. Local SEO is very essential as it helps to spread your site locally, which is more beneficial in comparison to a national viewpoint. This technique can be influenced by the use of local keywords.
6. Stay up-to-date
It is necessary to experiment with your website and try a variety of things but you need to ensure everything is updated on all phases. Apart from updating your obvious content, ensure your search engine algorithms as well and try to observe the changes which may occur as a result of this.
7. UX is key
Focussing on your users and trying to develop the ideal user experience is essential to obtaining optimal SEO results. Apart from creating a site that is responsive, you have to pay attention to the general user experience by making everything user-friendly. Ensure there is a better flow of processes within your business from the start to the end. Make sure your website is easier to navigate and also easy to read and this should be applicable to all devices like your mobile. By ensuring this you will be able to generate more traffic and also boost your online presence as more clients will be impressed with your site
8. Think about the content
The main reason why a site attracts visitors is that it has the necessary information/content they are looking for. This is why it is essential to keep your content up to date as well as engaging. You have to be creative with your content, you can specialize in making charts, videos as well as infographics. It doesn’t have to end with writing, ensure the content unique and also relevant.
9. Sharing is caring
Being more noticeable will boost your search results. By utilizing the sharing culture you will be able to obtain better coverage for your business. As with social media, making use of the various applications and online platforms can enable to develop partnerships with other third parties to assist you to share your content as well as your site.
Building and improving your online presence is not an easy task. It requires hard work, determination, patience and also creativity among others. This process does not yield results automatically, it takes time for the customers to get to know your site and build their trust in you. By following each of the above-discussed tips you will be able to notice positive results to your business in the long run.
Darrent is a digital marketer, tech enthusiast & blogger.