Imagine yourself browsing through endless photos of sumptuous meals online, going through each photo carefully, trying to find which one to order to satisfy your hunger. Then suddenly, you come across an image of a burger that doesn’t look appetizing at all. Buns are too thin, the beef patty appears to be dry, tomatoes and lettuce are all over the place, cheese looks disgusting, and both ketchup and mustard are drooping. Would you still feel hungry after seeing that? Or, here’s a better question: would you even dare think of placing an order for that burger alone?
For most people, they’d rather settle for expensive yet perfectly-presented and advertised products rather than those that weren’t given too much [marketing] attention and details at all. Looks are everything, especially when it comes to digital marketing! And this does not just apply to food, but in all products and services in general! Let’s say you’re trying to market the “beautiful” beach in Miami. In turn, social media marketing has to improve and think of ways on how to present the beach through creative photography skills.
Yes, photography. How else do you expect to market your products or services on the Internet than posting photos and videos? Photography is a type of [visual] art and is the application or practice of producing images (or videos) with the use of specific equipment such as cameras. Photography is an essential factor that completes a marketing strategy. In marketing, you have to carefully and thoroughly communicate your brand’s value to your customers. Your company’s ability to gain customers will depend on how well your photos translate the very nature of your brand. Unfortunately, a lot of businesses today neglect the power of a good marketing strategy paired up with photography. This is why in this article, I will try to show you just how important photography is to any business.
It Gets Attention
Uploading one image alone for the sake of saving your photography marketing techniques won’t do it. You have to consistently commit to actually curating a collection of images, which is often updated to keep your audience or customers surprised. However, you have to note that this doesn’t entirely mean you should incorporate overly-dramatic imageries because sometimes, subtle beauty in one photo brings enough significant impact on a company and its growth.
Bottom line is, your company’s overall gallery aesthetic allows you to reach out to a new audience or client. Being said that, you need to work hard in finding your edge to get enough attention that sells your products or services.
Delivers and Establishes Non-Verbal Messages and Connection
Did you know that the human brain is quicker in processing images or visuals rather than text? Yes, we all have this ability to retain information better when it’s presented through visuals. With that, your choice of an image should always be in-line with your brand, vision, mission, or content. Through this, you can convey messages to your audience and clients without having to put everything into words. Additionally, you also get to establish a connection with your clients through your brand’s logo, or any resounding image you’ve decided to integrate into your business.
Signify Brand’s Credibility
You might not think of this right away, but it’s actually one of the best advantages or positive impacts that photography brings to any business.
Consistently uploading excellent images add credibility to your brand. This creates an impression that you care about the littlest of details, you have an eye for aesthetics, and you’re generally a strong and established brand because of your mindfulness about all the visuals that you put out in public.
Tap Into Emotions
If you’re still not aware of it, emotions, most of the time, trigger a person’s buying decisions. How [potential] customers react to your images is already an essential aspect of marketing. This is because photos that catch an audience’s attention can also drive responses, which, in this case, is a purchasing decision or act. Always make sure to keep your viewers or audience in mind so you can produce wise and appropriate photographs to drive purchases.
If you could use a medium to accelerate your website or blog’s engagement, why not use it now? Visuals, images, or photos are significant contributors to generating [social media] engagement among your readers or audience. More engagement only means higher chances of selling a particular product or service, knowing for a fact that people are interested enough to engage and interact because of it.
Marketing professional, customized, and consistent photos will guarantee you more profound customer engagement and improved customer experience. Photos create value in a human’s mind through their visuals, and it’s one of the most important aspects of marketing. While other businesses still have a hard time adapting to this norm, try incorporating it as much to your company, so you have a better competitive edge than the rest of those in the same industry. After all, high-quality marketing photos are great investments, especially once it pays for itself a tenfold when done with thorough care, research, and accuracy.
Darrent is a digital marketer, tech enthusiast & blogger.