In today’s ever-changing world, marketers are always trying out different channels and methods to get their message across. The reason for that is simple—the more you increase brand awareness, the more leads and conversions you will have.
Of course, such an oversimplified explanation may not apply to every situation out in the trenches. Yet, there is no doubt that video marketing is a force to be reckoned with. After all, video marketing statistics confirm that 88% of marketers are satisfied with the ROI of their video marketing campaigns.
Likewise, the stats show that video consumption is on the rise. More precisely, let’s say that more than one billion videos are consumed on a daily basis on YouTube alone. If we include social media platforms such as Instagram or Facebook, it is clear that video content can have a profound impact on your potential customers.
Benefits of Video Marketing
When it comes to marketing, different companies implement different strategies. It all depends on their goals and the creativity of the marketing department. However, there is no doubt that video marketing should be one of the components of an advertising campaign.
The benefits of using a video marketing strategy are vast and diverse. For instance, video can significantly improve brand awareness. With better brand visibility, your web traffic will skyrocket. Therefore, the logical conclusion is that leads and conversions will grow as well.
Needless to say, the end goal of every business is to “collect” as many conversions as possible. If companies want to improve the results, they should implement some of the well-known ways of boosting conversion rates. Those little tips and tricks can go a long way in the never-ending battle for clients and customers.
The modern business world is a highly competitive arena. If you want to succeed, you will need all the help you can get. For that reason, marketers and business owners should maximize the potential of their video marketing strategies.
We mentioned a couple of relevant statistics here, but they are only the tip of the iceberg. If you want to learn more about the importance of videos in today’s world, check out this amazing infographic. By doing so, you will gain valuable insights into how your business should approach video marketing campaigns. As a result, you will generate better video content that will attract more views and lead to better conversions and ROI.
Muninder Adavelli is Engineer and ardent student of human-computer interfaces. He makes the vital connections between technology and the end-user. He always finds the ultimate way to tell the story of software, to highlight its strengths and weaknesses in an accessible way. He often contemplates the dynamic relationship between humanity and technology over a pint of lager, while enjoying some classy classical rock.